Rating 4.4
- Welcome offer
- Bet £5, Get £30
- Wagering
- 0
- Payment methods
- Visa
- Google Pay
- Pay by Bank
- Apple Pay
- +7 more
The short answer
Ladbrokes has one sister we review for UK players: Coral, on the same company and licence. LC International Limited operates both within the Entain Group, and both hold an active Gambling Commission licence. The biggest difference is betting features. Ladbrokes scores 5 there, adding acca insurance to cash out, a bet builder, live streaming and odds boosts, while Coral scores 4. Ladbrokes is rated 4.5 and Coral 4.4.
The welcome free bets are alike at both and carry no wagering. Ladbrokes dates its origins to 1886, and Coral says it was established in 1926.
Rating 4.4
Ladbrokes and Coral are both operated by LC International Limited, part of the Entain Group. Coral's kind is same company and licence, which makes it the one sister reviewed in full. Ladbrokes's account rule also names bwin, PartyPoker and Sportingbet beside Coral as brands under one licence, and they are not reviewed on this page.
Both accept UK players. Reading across, the offers and the licence match, so the rating gap comes from the features.
| Bookmaker | Sister kind | Rating | Welcome offer | Qualifying bet | Wagering | Licence | Accepts UK players |
|---|---|---|---|---|---|---|---|
| Baseline | 4.5 | Bet £5, Get £30 | £5 at minimum odds of 1/2 | 0 | Gambling Commission, active | Yes | |
| same company and licence | 4.4 | Bet £5, Get £30 | £5 at minimum odds of 1/2 | 0 | Gambling Commission, active | Yes |
Protect yourself first: both brands offer the same spending controls, Deposit Limits, Max Stake Limit, Curfew and Reality Check.
Gamstop is the first step if you want to stop gambling. Gamstop Online blocks you from gambling websites and apps licensed in Great Britain, and Ladbrokes and Coral are both licensed there. Each business also has its own self-exclusion arrangements, and Ladbrokes and Coral list Self-exclusion and Time Out among their tools.
Ladbrokes's account terms include the condition that you "have not excluded yourself (whether directly via us or another Entain Brand or via a multi-operator service such as GAMSTOP and/or similar services)", and Coral's carry the same wording. A sister site is never a way around a self-exclusion. If you have excluded yourself anywhere, do not open an account at either brand, and use the help services in the gambling help section of this page.
Plan on one account across the pair. Ladbrokes's account rule reads: "Under current regulations, no new accounts are permitted across our brands operating under the same licence". It names Coral among those brands and adds that you cannot create a new account if you already hold one with any of them. Coral's own account page gives the same rule. In practice you choose between them.
Identity checks travel with the family. Information you send for verification may be shared with other Entain Group companies where you hold accounts with any of their other UK brands. Both brands are 18+, so the same age check applies at each. A shared parent alone carries nothing else over. Both brands charge a monthly administration fee of £3.00 on an account whose balance cannot be returned to you, after notice to your registered email address.
Ladbrokes earns 4.5 from us. The welcome offer, Bet £5, Get £30, pays out as 6 free bets of £5 once you place a £5 first bet at odds of 1/2 or longer, inside 14 days of registering. The free bets last 7 days and the stake is not returned. Wagering is 0, with one condition: a free bet has to be used in full, at once. Deposits through Prepaid Cards, Moneybookers, PayPal, Paysafe, Neteller, Apple Pay or Skrill leave you ineligible.
On racing, Ladbrokes scores 4. Opting in once switches on Best Odds Guaranteed on UK and Irish horse racing from 8am on the day, and extra places are on offer. Betting features score 5 for cash out, Bet Builder+, live streaming, acca insurance and odds boosts. Limits also score 5: the top maximum payout is £1,000,000, on main win or each-way bets in Class 1 to 4 races in Great Britain. Markets score 5 as well, covering 33 sports and in-play betting.
Account and safety also score 5, thanks to deposit limits, self-exclusion and a complaints route that ends with an outside body. Support scores 4, with chat, email and telephone. Mobile scores 4, since the app link goes to Google Play only. For payments you can use Visa, MasterCard, Maestro, PayPal, Apple Pay, Google Pay, Pay by Bank, Bank Transfer or paysafecard, and withdrawal times run from instantly to five banking days depending on method.
1. Have a passport, driver's licence or national ID to hand, because Ladbrokes can ask for identity documents.
2. Be ready for checks on date of birth, address, location, financial circumstances and the source of your deposits.
3. Find your withdrawal time under the payment method when you request a withdrawal.
4. Track the request afterwards in your Payment History section.
Coral is set against Ladbrokes below, area by area.
Coral's kind is same company and licence, and it is rated 4.4 against 4.5 for Ladbrokes. The gap sits in betting features: Coral scores 4 for cash out, Bet Builder +, live streaming and odds boosts, where Ladbrokes scores 5. Coral lists 34 sports against 33.
Coral's welcome free bet matches Ladbrokes's on stake, minimum odds, claim window, expiry and wagering. Its headline offer differs by where it appears: Bet £5, Get £20 on its sports page, Bet £5, Get £30 on its promotions page, and 6 free bets of £5 in its offer terms. Deposits made with Neteller, PayPal, Paysafe, Skrill, any pre-payment card or certain debit cards do not qualify.
Coral does not charge for withdrawals to debit cards or by bank transfer to bank accounts, and Google Pay deposits there arrive instantly with no fees. Its games hub names Playtech as a provider, lists Coral exclusives such as Joker Fortunes, Big Banker Megaways and Coral Acca Roulette, and says its games are fair and regularly audited by third-party testing agencies. Coral Rewards is its loyalty programme.
Where Ladbrokes runs LadBucks, Coral's regular promotions are Rewards Shaker, The Rewards Grabber, Racing Super Series, Football Super Series and Pipped at the Post. Coral also runs Coral Racing Club, which it describes as a free racehorse ownership club, and its football payout limits reach £1,000,000 on the Premier League, Championship, League 1 and League 2.
1. Have a passport, driving licence or any valid identity document issued by the UK government ready; a national identity card is accepted if you are not a UK citizen.
2. For proof of address, use a utility bill, a bank statement or other government documentation.
Coral suits readers who put account safety first.
| Bookmaker | Betting features | Sports listed | App link |
|---|---|---|---|
| 5 | 33 | Google Play | |
| 4 | 34 | App Store |
Bonuses: both welcome offers split the 6 free bets of £5 the same way, with 4 on any sports market, 1 on a football bet builder market and 1 on a horse racing bet builder market.
Payments: both brands carry the same method list, and Google Pay runs from £5 to £5,000 for deposits and for withdrawals at each.
Games: Ladbrokes names Rapid Fire, Jackpot King and Age of the Gods Jackpot, and shows live roulette stakes from £0.1 to £1800. Coral names Triple Star Jackpot, Jackpot King, The Goonies Jackpot King, 7's Deluxe Jackpot King, Mega Moolah, WowPot, Age of the Gods and Sporting Legends.
Support and mobile: Coral matches Ladbrokes on both, so neither separates the pair.
Pick Ladbrokes if betting features matter most. Its best-for label is betting features, and its standout is acca insurance. Pick Coral if account safety matters most, which is its best-for label. Racing does not separate them, because both offer the same Best Odds Guaranteed opt-in. The rating gap is small, 4.5 against 4.4, so choose on the feature that decides it for you.
Other sites add Gamebookers, Gala, Foxy and Party brands to their lists, and none has a review here. BetMGM, which betting.co.uk counts among its Entain sisters, is not among the brands Ladbrokes's account rule names, so it stays off the list.
For sites like Ladbrokes outside the group, bookiesbonuses.com's 2026 list of bookmakers that "hold a high standard like Ladbrokes" includes Virgin Bet, Betfred, BetVictor and TalkSport Bet. Those are that site's picks, and we do not tie any of them to Ladbrokes's operator.
Sistersite.com's 2026 write-up describes Ladbrokes as "operated by LC International Limited", puts Coral first among its sisters and counts eleven sister brands in all, a wider family than the one reviewed here.
bettinglounge.co.uk's 2026 review calls Ladbrokes and Coral "the two proper sister sites" and finds them "basically identical" apart from offers. It says Coral "comes out on top" on promotions for existing customers.
Bookiesbonuses.com's 2026 table rates Ladbrokes 4.5/5 and Coral 4.5/5 and adds bwin, Party Casino, Sportingbet and Gamebookers as sisters. Our rating for Coral is 4.4.
Betting.co.uk's 2026 article picks four Entain sisters: BetMGM, Coral, Bwin and Sportingbet. It rates Coral 3.7/5, credits Coral with "a bigger slot collection" and shows its welcome offer as "£20 in free bets", one of the two headlines Coral itself uses.
Sistersitesguru.co.uk's 2026 write-up names nine sisters, from Coral to partypoker, and scores Ladbrokes 6.5. It reports Ladbrokes app ratings of 4.7 on the UK App Store and 4.1 on Google Play.
1. Raise the problem with Customer Services (Stage 1). An advisor reviews it and logs your calls and messages.
2. If Stage 1 does not settle it, ask for it to be referred to the advisor's Team or Line Manager (Stage 2).
3. If Stage 2 does not settle it, email complaints@ladbrokes.com for Ladbrokes or complaints@coral.co.uk for Coral (Stage 3). The matter is then recorded as a complaint, or as a dispute when it concerns a betting or gaming transaction.
4. If the answer still does not settle it, escalate externally to IBAS, which both brands name. A complaint can go to an ADR provider 8 weeks after the business's result.
Our take
Rating 4.5
The two are close, and the choice comes down to tools and the app you prefer. Ladbrokes and Coral share an operator, a licence, a Best Odds Guaranteed opt-in on racing and the same welcome free bet shape, so neither gives you something extra at the entry level. Ladbrokes pulls ahead on betting features, which is where acca insurance sits, and Coral carries the account safety label, with football payout limits that reach £1,000,000. Read each brand's free bet terms before you stake.
Every site quoted above that names a sister puts Coral on its list, and Ladbrokes's own account rule agrees. We treat that as settled. Sistersite.com's 2026 count of eleven sister brands and sistersitesguru.co.uk's 2026 list of nine go past what that rule names, so we treat the extra names as leads, not confirmed sisters.
bettinglounge.co.uk's 2026 verdict that Ladbrokes and Coral are "basically identical" apart from offers fits the matching welcome free bets, with 0 wagering at both. It fits less well with our betting-features gap, where Ladbrokes scores 5 and Coral 4.
Betting.co.uk's 2026 rating of 3.7/5 for Coral is below our 4.4 and bookiesbonuses.com's 4.5, and sistersitesguru.co.uk scores Ladbrokes 6.5 on its own scale. These scales differ, so we compare scores only within ours: Ladbrokes 4.5, Coral 4.4, a small gap.
In most cases the minimum legal age for gambling in Great Britain is 18. If gambling is causing you harm, call the National Gambling Helpline on 0808 8020 133 (England and Scotland) or the NHS Wales Helpline on 0808 2819 265 (Wales).
Gamstop is the national self-exclusion service, and GambleAware runs the get-help page that lists both helplines. These services are for people in Great Britain. A sister site is never a way around a self-exclusion.
Coral, whose kind is same company and licence, is the sister we review in full. The other brands are in the at-a-glance section.
LC International Limited operates Ladbrokes. It is a company registered in Gibraltar, and Ladbrokes is a member of the Entain Group of companies. Coral has the same operator and the same parent group.
Yes, for Ladbrokes and Coral. Both operate under one Gambling Commission licence, held by LC International Limited, and the register shows it as active.
Not with Ladbrokes and Coral, because they share one licence. Within a single brand you may open only one account.
Gamstop is the route that covers both; see What carries over above. Self-excluding directly at one brand uses that brand's own tools.
Neither: both welcome free bets carry a wagering multiplier of 0. To start, each asks for a £5 stake on a first bet, so the cost of entry is the same at both brands. The difference between the two offers is in which deposit methods qualify, not in the price.
Coral quotes the same range as Ladbrokes; see the Ladbrokes review above.
The regular offers for existing players at Ladbrokes are Odds Boost, Price Boosts, Acca Insurance, Extra Place Races, Best Odds Guaranteed and LadBucks. LadBucks are tokens earned through promotions and redeemed in the LadBucks Store. Read each promotion's terms before you stake.