Alternative
Rating 4.5
- Payment methods
- Visa
- Google Pay
- Pay by Bank
- Apple Pay
- +6 more
Betfred sister sites
Our team tests these bookmakers and checks every fact on this page before it is published.
- Operator
- Petfre (Gibraltar) Limited
- Licence account
- 39544
- Company number
- 99314
- Games
- 2,000+ games
Last updated 26 October 2026.
Rating 4.1
Compared with
The short answer
Betfred has no sister sites. Petfre (Gibraltar) Limited holds the licence, and the Gambling Commission register shows 3 websites on that account. Two are Betfred's own, betfred.com and betfred.mobi. The third is OddsKing, which says “OddsKing has officially closed for business.” and sends its customers to Betfred.
That leaves no sister site to review, so this page sets Betfred against three alternatives in rating order: Ladbrokes at 4.5, Coral at 4.4 and Fitzdares at 4.1. All three hold active Gambling Commission licences and take UK players. On our scale Betfred itself scores 4.1.
Alternatives to Betfred at a glance
Alternative
Rating 4.4
- Payment methods
- Visa
- Google Pay
- Pay by Bank
- Apple Pay
- +7 more
Alternative
Rating 4.1
- Payment methods
- Visa
- bank transfer
The table sets Betfred beside three alternatives. Ratings run from 4.5 at Ladbrokes to 4.1 at Betfred and Fitzdares. Ladbrokes and Coral share an operator, LC International Limited, and sit under the same parent, Entain Group. Betfred runs on Petfre (Gibraltar) Limited and Fitzdares on Fitzdares Limited.
| Bookmaker | Rating | Operator | Contact | Licence | Disputes |
|---|---|---|---|---|---|
| Betfred | 4.1 | Petfre (Gibraltar) Limited | Telephone, live chat | Active | IBAS |
| Ladbrokes | 4.5 | LC International Limited | Chat, email, telephone | Active | IBAS |
| Coral | 4.4 | LC International Limited | Chat, email, telephone | Active | IBAS |
| Fitzdares | 4.1 | Fitzdares Limited | Phone, text, email, live chat | Active | IBAS |
What carries over to an alternative
Nothing carries over from Betfred to an alternative. You register separately at Ladbrokes, Coral or Fitzdares, and an account or bonus at one stays with that bookmaker.
If you have self-excluded, stop here and use Gamstop, which blocks every online site licensed in Great Britain at once: “When you register with Gamstop Online you’ll be blocked from accessing gambling websites and apps licensed in Great Britain.” A self-exclusion at Betfred applies to all of its online platforms, but its details are not shared with its retail division. An alternative is never a way around a self-exclusion.
Betfred review for UK players
Betfred is run by Petfre (Gibraltar) Limited and belongs to the Betfred Group. The licence is active, UK players are accepted and the minimum age is 18. Our rating for Betfred is 4.1.
Betfred's sports welcome offer starts with a debit card deposit. Place a first bet of £10 or more at Evens (2.0) or longer, have it settled within 7 days, and £30 in sports free bets plus £20 in Bet Builder free bets, £50 in all, arrive within 24 hours of settlement with a 7-day expiry. On racing, Best Odds Guaranteed runs on every UK and Irish race from 08:00 on race day, and selected races pay extra places. Rewards4Racing gives 1 point for every £1 staked on sports. Accas of 5+ legs get a boost, or up to £10 back if 1 leg loses.
Its casino runs on Playtech with 2,000+ games, and a live casino, bingo and poker sit beside it. The Prize Reel is a daily free-spin draw, and Lucky Rush leaderboards run weekly on qualifying slots until 17 January 2027, with up to £20,000 to win. The sportsbook offers 21 Sports, in-play betting and Bet Builder. Support is by telephone and live chat, and new accounts open in GBP or Euros.
1. Register using the name and date of birth printed on your ID.
2. Pass the age check, which Betfred runs by an automated method or by asking for ID documents.
3. Supply the ID documents when asked, and call or use live chat if a request is unclear.
Bookmakers to try instead of Betfred
We list the three highest-rated other sites we review. Each review gives what differs from Betfred, with a rating, pros and cons.
1. Keep a passport, driving licence or national ID to hand when Ladbrokes or Coral verify your identity.
2. Add a utility bill or bank statement if Coral asks for proof of address.
3. Watch your registered email at Fitzdares, where any request for identification documents arrives.
Ladbrokes
Ladbrokes is rated 4.5 against Betfred's 4.1, the highest rating of the three alternatives. Its origins date back to 1886.
The welcome offer costs less to enter than Betfred's: a first bet of £5 within 14 days of registration, at minimum odds of 1/2, earns 6 free bets of £5, £30 in all. The free bets carry no wagering requirement, last 7 days and do not return the stake. Deposits by prepaid cards, Moneybookers, PayPal, Paysafe, Neteller, Apple Pay or Skrill do not qualify.
Racing terms are Best Odds Guaranteed by opt-in on all UK and Irish horse racing from 8am on the day of the event, plus extra place races. Betting features go further than Betfred's: cash out on selected bets, Bet Builder+, live streaming, acca insurance and odds boosts. The highest maximum payout is £1,000,000, on main win or each-way markets in Class 1, 2, 3 and 4 races in Great Britain, and 33 sports are listed.
Responsible gambling tools are deposit limits, a max stake limit, a curfew, reality checks, play breaks, time out and self-exclusion, with Gamstop named. LadBucks is the loyalty scheme: players earn from 5 to 5,000 LadBucks by taking part in promotions and redeem them in the LadBucks Store. A monthly administration fee of £3.00 applies to an inactive account whose balance cannot be returned, after at least 30 days' notice.
Coral
Coral is rated 4.4 against Betfred's 4.1. It was established in 1926, and the differences from Ladbrokes are the ones that follow.
Coral's welcome offer matches Ladbrokes': 6 free bets of £5 for a £5 first bet, with the same wagering, expiry and stake return. Excluded deposit methods are Neteller, PayPal, Paysafe, Skrill, any pre-payment card and certain debit cards.
Racing terms also match: Best Odds Guaranteed by opt-in on UK and Irish horse racing, extra place races and a separate Best Odds Guaranteed promotion on UK greyhound racing. Betting features are cash out on pre-match and in-play singles and multiple bets, Bet Builder +, live streaming and odds boosts, with 34 sports listed. Coral scores 4 on betting features to Ladbrokes' 5. The highest maximum payout is £1,000,000, as at Ladbrokes.
Coral Rewards is its loyalty scheme, and Coral Racing Club is a further racing promotion. Its responsible gambling tools match Ladbrokes', with Gamstop named.
Fitzdares
Fitzdares is rated 4.1, level with Betfred.
Current promotions include a 25% odds boost on football with a maximum stake of £25, a 25% odds boost on golf accas, and 10% boosts on golf singles and on football and tennis singles. A limited-period double-your-winnings offer on Premier League games pays a maximum bonus of £50.
Racing terms include Best Odds Guaranteed and extra place concessions that depend on the number of runners; as a guide, 20 or more runners pay 1/5 the odds for the first 6 places. Betting features are cash out on various singles and multiples, Create-A-Bet on soccer matches and odds boosts. The minimum bet is £0.10, and maximum aggregate winnings are capped at £1,000,000 a day through the Private Office and £250,000 on the online platform.
Its responsible gambling tools are a casino loss limit and a timeout option. Opening a second account breaks its rules: Fitzdares suspends or closes the account and voids all settled and unsettled bets.
How the alternatives compare on bonuses, payments, games, support and mobile
Bonuses: Betfred asks for £10 at Evens (2.0) or longer and returns £50 in free bets; Ladbrokes and Coral ask for £5 at 1/2 or longer and return £30. Fitzdares promotes 25% odds boosts on football and a limited-period double-your-winnings offer.
Payments: Betfred takes Visa, Mastercard, Apple Pay and debit cards in GBP or Euros. Ladbrokes and Coral add Google Pay, Pay by Bank, PayPal and paysafecard, charge no deposit fees themselves, and take Google Pay deposits from £5. Fitzdares takes Visa and bank transfer deposits, with a £10.00 minimum deposit and a £10.00 minimum withdrawal to a debit card. Withdrawals at Ladbrokes and Coral take from instantly to five banking days, depending on the method.
Games: Betfred counts 2,000+ games on Playtech. Coral lists Jackpot King, Mega Moolah and WowPot among its jackpots, and its live casino runs on Playtech; Ladbrokes names the Rapid Fire, Jackpot King and Age of the Gods jackpots; Fitzdares lists sports, live casino, virtuals and esports.
Support: Betfred offers telephone and live chat; Ladbrokes and Coral offer chat, email and telephone; Fitzdares offers phone, text, email and live chat, with brokers on the phone from 8am until midnight and a stated aim to respond within two minutes.
Mobile: Betfred has mobile applications, Ladbrokes has an app on Google Play only, while Coral and Fitzdares have apps on the App Store only.
Which alternative to Betfred suits you?
Choose Ladbrokes for the highest rating and the widest set of betting features. Choose Coral if jackpot slots and a live casino matter as much as the sportsbook. Choose Fitzdares if you want to phone or text a bookmaker. Ladbrokes' rule bars new accounts across brands under the same licence, and Coral is one of them, so open one of the two. Betfred stays the better fit if you prefer £50 in free bets from a £10 stake to £30 from a £5 stake.
Does Betfred share an owner with other bookmakers?
Other sites attach more names to Betfred than the register supports. Bingo brands such as Buzz Bingo and William Hill Bingo appear on one page under a heading that mixes related brands and alternatives, and that page says they run on different platforms. Nothing in the register ties any of these names to Betfred's licence, so each reads as an alternative, not a related site. Read any other claim of shared ownership against the Gambling Commission register before you rely on it.
What other sites say about Betfred
bettinglounge.co.uk, in a page from August 2026, writes “While there are no Betfred sister sites, i.e. bookies owned/operated by the same company, there are several good alternatives in the UK.” That matches the register.
sistersite.com, in a page from September 2026, writes “There are no Betfred sister sites save for its own Betfred Bingo and Betfred Casino brands.” and says OddsKing “used to be another of the Betfred sister sites”. The register shows no separate Betfred Bingo or Betfred Casino brand, only betfred.com and betfred.mobi, so that claim goes further than the register.
next.io, in a page from October 2026, calls OddsKings a “direct sister site” that “doesn’t offer casino games”, and writes “there are no direct Betfred sister sites in the casino space for now”. The register does tie OddsKing to Petfre, but it has closed and sends its customers to Betfred, so no live second site remains.
sistersitesguru.co.uk, in a page from October 2026, writes “Oddsking was the only other site Petfre (Gibraltar) Limited ran, and it has closed and now points players to Betfred.” It adds “Both firms belong to the Done family, but neither runs a second betting website.”, meaning Petfre and Done Brothers (Cash Betting) Limited, which it says runs the shops.
What players say about Betfred
Trustpilot, in October 2026, shows Betfred at a TrustScore of 3.1 from 14,875 reviews. Of those, 5,762 are one star, 900 two stars, 1,125 three stars, 1,493 four stars and 5,595 five stars.
On Trustpilot, a one-star review from October 2026 calls Betfred “Just the worst gambling site” and singles out “the customer service”. A four-star review from the same month says “Pretty good, for now I don’t have any problem”, and a two-star review says “No rewards or free returns from many deposits”. These are counts and quotes, not a verdict.
How to complain to Betfred or an alternative
1. Complain to the bookmaker first and follow its complaints stages.
2. At Betfred, if stages 1 and 2 do not settle it, expect a Case Review Manager to aim to respond within 72 hours.
3. Allow up to 8 weeks from your first complaint for a full response where the matter is complex.
4. If you are still unhappy, take the dispute to the Independent Betting Adjudication Service (IBAS), the free and independent adjudication service that Betfred prefers.
5. At Ladbrokes or Coral, email the complaints team if stage 2 does not settle it, then escalate to IBAS; at Fitzdares, refer an unsettled dispute to IBAS.
Our take
Our verdict on Betfred and its alternatives
Rating 4.1
Ladbrokes leads the ratings at 4.5, Coral follows at 4.4 with a Playtech live casino and a long jackpot list, and Fitzdares suits anyone who wants a phone line. Ratings run from 4.1 to 4.5.
Our take on Betfred and its alternatives
The sites we cite agree on the main point: Betfred runs no other live site. They differ on the edges, and where one goes further than the register, the register decides. Betfred is a standalone bookmaker, so the useful question is which alternative fits you.
Players' complaints are worth setting against Betfred's own terms. Betfred states support by telephone and live chat, so a service complaint concerns how those channels perform, not whether they exist. Its stated reward scheme, Rewards4Racing, earns points on sports stakes, not on deposits. Trustpilot's TrustScore of 3.1 sits below our 4.1, with one-star and five-star reviews the two largest groups. Individual reviews show the kind of complaint made, not how common it is.
Gambling help for UK players
If gambling is causing you harm, call the National Gambling Helpline on 0808 8020 133 (England and Scotland) or the NHS Wales Helpline on 0808 2819 265. In most cases the minimum legal age for gambling in Great Britain is 18.
Support is at GambleAware and self-exclusion at Gamstop, both for people in Great Britain. An alternative is never a way around a self-exclusion.
Questions about Betfred and its alternatives
Does Betfred have sister sites?
No. Petfre (Gibraltar) Limited runs no second live bookmaker. See the opening section for the detail.
Who owns and operates Betfred?
Petfre (Gibraltar) Limited, which is registered in Gibraltar. See Betfred review for UK players above for the parent group and licence.
What are the alternatives to Betfred for UK players?
Ladbrokes, Coral and Fitzdares, the three highest-rated other bookmakers we review. See Bookmakers to try instead of Betfred above.
If I self-exclude at Betfred, does it cover other casinos?
Not by itself. See What carries over to an alternative above.
Can I have accounts at Betfred and an alternative at the same time?
Yes, across different operators: Betfred, Ladbrokes and Fitzdares each have their own, so you can hold all three. Ladbrokes and Coral are the exception; see Which alternative to Betfred suits you?
Which alternative to Betfred is cheapest to start?
Ladbrokes and Coral ask for a £5 first bet to earn their welcome offer, against £10 at Betfred, and Fitzdares sets a £10.00 minimum deposit.
How fast do Betfred and the alternatives pay out?
For the alternatives, see the payments comparison above. sistersitesguru.co.uk reports Betfred Visa and Mastercard withdrawals as usually processed within 4 hours, a third-party figure, not Betfred's own.
Is there a Betfred no deposit bonus code for existing players?
See the Betfred review above for the Prize Reel. Its spins are worth £0.10 each, expire the same day and carry no wagering.
Sources
- Sister Bookies team Our team tests these bookmakers and checks every fact on this page before it is published.
- Sister Bookies team tests of each bookmaker's offering
- betfred.com
- gamblingcommission.gov.uk Used for licence status.
- oddsking.com
- trustpilot.com
- ladbrokes.com Used for support.
- coral.co.uk Used for support.
- fitzdares.com