Maeve O'Sullivan

About Maeve

Maeve O'Sullivan leads the writing at Sister Bookies. Her work covers casino and betting content, operator research and editorial strategy, and she has run content audits, publishing systems and SEO strategy for affiliate websites. Here she writes the bookmaker sister-site pages: which brands share an operator, what their free bet terms ask of you and where their betting features differ. She reviews every published page for clarity and usefulness and asks for changes when a page falls short. Elliot Harcourt fact-checks the ownership and licence claims.

What Maeve does on Sister Bookies

Maeve begins with the company named on a bookmaker's licence and looks it up in the public register. Our team tests the bookmakers, and every fact is checked before a page goes live. The method page lays out the steps in full.

Pages by Maeve

Maeve's byline is on each page below.

Ladbrokes and Coral share a company and licence, and each of their pages covers the other as a sister.

Betfred, Midnite and Fitzdares have no sister sites, so their pages compare other bookmakers.

DragonBet and London Bet also have no sister sites, and their pages set out other bookmakers to try instead.

Areas of focus

Four areas from her bio match the work on this site.

Casino and betting content covers the bookmaker sister-site pages.

Operator research covers the company and licence behind each bookmaker.

Editorial strategy covers the set of pages listed under Pages by Maeve.

Content audits cover the review of every published page.

Sources

• Sister Bookies team tests of each bookmaker's offering